About
New Era wanted to create a campaign for their caps to resonate with different urban audiences such as BMX bike groups, female empowerment groups (with the irony of a queen having 12 disciples), musicians, and baseball players, ending with a resolution showing a man (Dave East) being softened by his daughter's love. We composed the music with energetic hiphop feel, using a distorted 808 to drive the energy and transitioned to the soft ending with drum-less sparse keys.
Other Projects
Mutual Funds Proxy
Financial Web App
Research • Strategy • UI • UX Design
Designed an internal web based application modernizing the manual process to a new responsive web based platform enabling internal company users to review and create campaigns material sets and jobs+64% time saved completing mutual fund back-office entrySan Nurse Assess
Healthcare Tablet App
Research • Strategy • UI • UX Design
Made it faster for nurses to see their schedule, intake patients and sign forms while on the field on a native iOS and Android application+98% improvement in time efficiency for organizing personalized patient visit schedules