About
New Era wanted to create a campaign for their caps to resonate with different urban audiences such as BMX bike groups, female empowerment groups (with the irony of a queen having 12 disciples), musicians, and baseball players, ending with a resolution showing a man (Dave East) being softened by his daughter's love. We composed the music with energetic hiphop feel, using a distorted 808 to drive the energy and transitioned to the soft ending with drum-less sparse keys.
Other Projects
Credit Snitch
Website
Research • Strategy • UI • UX Design
Streamlined lead capture experience for potential consumers looking to repair their credit+31% faster lead intake processHR CRM
Financial Web App
Research • Strategy • UI • UX Design
Transformed a labor intensive HR process to manage and nurture talent to a modern experience with insights and information at their fingertips+9 minutes saved per session when diagnosing employee case issues