A friendlier front door for a credit restoration brand: a lead-capture landing page that replaced email, spreadsheets and paper, speeding up lead intake by 31%.
Credit Snitch launched in 2022 as a new brand from an established credit restoration company that helps clients repair and maximize their credit scores, and teaches them to dispute derogatory items, manage credit utilization and more. The brand's mission is to make credit literacy friendlier and easier to understand. First up: a landing page to reach and capture a new audience. Next: a mobile app with personalized, AI-powered credit utilization guidance.
Agents captured leads by hand, across email, spreadsheets and paper.
There was no central place for agents to manage new-client intake.
A single page with the essentials about the company.
Captures name, email and phone number.
Contact details and social links.
Dark gray text with a lighter secondary gray: softer than black, easier on the eyes
The company's signature orange, which stands out from competitors' greens and blues and draws attention
Open Sans by Google
Readable and modern, handles numbers and text equally well
A warm look and feel with a generous corner radius
At least twice the usual vertical padding, so buttons stand out, especially on mobile
More work
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