About
This project involved collaborating with a small nonprofit based in Red Hook, Brooklyn, seeking a transformation of their name, logo, and messaging. With no established branding beyond a previous logo and their former name, the objective was to refresh their brand to resonate with a wider online audience. Our approach encompassed a comprehensive end-to-end engagement, resulting in the creation of a new name, logo, and messaging strategy tailored to their vision and goals.
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Other Projects
Mutual Funds Proxy
Financial Web App
Research • Strategy • UI • UX Design
Designed an internal web based application modernizing the manual process to a new responsive web based platform enabling internal company users to review and create campaigns material sets and jobs+64% time saved completing mutual fund back-office entryCredit Snitch
Website
Research • Strategy • UI • UX Design
Streamlined lead capture experience for potential consumers looking to repair their credit+31% faster lead intake process